An award-winning scholar and teacher whose work has been featured in the New York Times, Wall Street Journal, and other top publications, Jonah Berger is widely recognized as a marketing expert. In Contagious, Berger walks listeners through the six steps that make products or ideas catch on. He also illustrates how a little word-of-mouth praise can go a long way toward building and sustaining a strong customer base.
0 of 2 copies available
Wait time: About 6 weeks
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Creators
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Publisher
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Release date
November 20, 2014 -
Formats
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OverDrive Listen audiobook
- ISBN: 9781470334413
- File size: 197539 KB
- Duration: 06:51:32
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Languages
- English
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Reviews
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